Video & PR campaign
Not On The High Street Summer 2024
NOTHS launched their first ever self-purchase focused campaign, the aim being to shift perception of their marketplace from gifting.
I co-directed the photoshoot and was a player in the rebranding of the company utilising a more elegant font and grown up colour palette. The launch was established through the summer campaign, highlighting home, garden products, clothing and jewellery.
This 360 campaign touched organic social stories to OOH and taxi wrapper, digital lookbook, emails, paid social assets and campaign videos.
