Not on the high street summer — Melly Wells

NOTHS launched their first ever self-purchase focused campaign, the aim being to shift perception of their marketplace from gifting. This 360 campaign touched organic social stories to OOH and taxi wrapper, digital lookbook, emails, paid social assets and campaign videos.

PR Design Video

Not On The High Street Summer

I co-directed the photoshoot and was a player in the rebranding of the company utilising a more elegant font and grown up colour palette. The launch was established through the summer campaign, highlighting home, garden products, clothing and jewellery.

The Artery

Tin.