Branding
The Artery Community Roasters
The Artery Community Roasters is more than just a coffee brand—it’s a movement. Rooted in inclusivity and social impact, they employ people with disabilities while delivering ethically sourced, high-quality coffee.
The Artery is about people. The brand highlight the stories of its employees in an authentic way. I hand drawn the logo, inspired by the bold and the imperfect, hand-stamped textures, reinforcing the artisanal nature of the brand. I used bright, soft hues with playful contrasts to reflect energy and optimism.
The tone of voice is full of personality—using humour, puns, and a conversational style to make specialty coffee feel accessible.
The Artery uses eco-friendly bag with stickers that can be easily applied by anyone showing any kind of disabilities.
The Artery has a zero-waste initiative, turning used coffee grounds into handcrafted coffee soap bars called Grind. This sustainable product aligns with the brand’s commitment to eco-consciousness.
